Heroes of faith get voted and affirmed during a three-month long campaign held by Attributes.
Contributed By Yeo Zhi Qi
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| CN PHOTO: Poh Yang Zheng |
Amidst loud cheers and spontaneous applause, the inaugural Heroes Of Faith campaign culminated with 20 finalists having been voted as role models and inspiring figures. The prize presentation ceremony, which took place at Expo Hall 8 on Saturday, Sep. 18, saw City Harvest Church cell group members along with their friends and loved ones, coming together to show their support and appreciation for their heroes of faith.
Aimed at edifying the congregation in CHC, Heroes Of Faith—Who’s Your Everyday Hero is a campaign organized by Attributes Pte Ltd which lasted from July to September 2010. Its purpose was to recognize and celebrate ordinary heroes in everyday life through a peer-voting system that allows CHC members to nominate and vote for individuals who have made an impact on their lives in one way or another.
Edmund Ng, a staff from Attributes and the brainchild behind this campaign, spoke about how the idea was conceived. “The marketing strategies for Attributes have always been sales-focused through discounts. This time, we made a deliberate attempt to do something different and we wanted to have a campaign to inspire people.”
Enthusiastic responses were witnessed with the contest registering more than a thousand votes. Robin Thor, general manager of Attributes, said in his speech during the prize presentation ceremony, “I believe we have reached the objective of the campaign, which is to recognize the heroes of faith in our life and use it as a chance to appreciate the [church] members.”
The top spot was tied between two outstanding individuals: Kong Yun Rui and Vivi Lim.
Describing her win as totally unexpected, Kong expressed, “Winning made me even more thankful for the leaders and people who have sown into my life, for showing and teaching me what faith is all about. They are really my everyday heroes, inspiring me with how they lead their lives.” During her congratulatory speech, the 21-year-old cell group leader said, “I believe all of us are heroes when we give our best in all that we’re doing.”
The other winner, Lim, was nominated by her cell group member, Wong Wy Tin. Wong described Lim as someone who truly cares about people and was very touched by her love. “Once I had a severe back pain and couldn’t sit up straight. When Vivi found out, she immediately offered to drive me to the hospital and told me not to worry about the financial costs.”
Lim, who has been a cell leader for three years, expressed her surprise in coming in top place. Her desire to help others, she says, is inspired by the example of CHC’s senior pastor Kong Hee who personally encouraged her when she was going through a challenging season in her life. Those words gave her the strength and confidence to trust God and walk on.
Besides recognizing individual heroes of faith within the CHC community, the campaign also included other activities to foster group bonding and fellowship. There was the Bible Heroes Puzzle Challenge where teams were required to solve five different puzzle boards simultaneously in the fastest time possible. Throughout the weeks, Attributes also held special book promotions that centered on the theme of Heroes Of Faith.
Following the success of Heroes Of Faith, a new campaign entitled Eat, Pray, Love, will take place from October to December. CHC members and their friends and families can look forward to visiting a range of food stalls and charity bazaars.
