Hit Indonesian fro-yo chain, Sour Sally opens here.
Contributed By Annabelle Low
Don’t let its name fool you—Sour Sally is a sweet, sweet affair! At its soft opening at Wisma Atria on Dec. 12, City News gets the scoop on its history.
About Sour Sally
The brainchild of Indonesian entrepreneur Donny Pramono, 27, Sour Sally was launched in Indonesia two years ago. Renowned for its celebrity clientele, long queues and original brand merchandise, Sour Sally has since opened over 25 outlets all over Indonesia with plans to open five more outlets next year. Already, Sour Sally has been receiving franchise enquiries from Malaysia, Abu Dhabi and Shanghai.
Sour Sally is not just another frozen yogurt (commonly abbreviated to fro-yo) franchise—it encompasses an entire lifestyle. To Pramono, frozen yogurt is just a stepping stone toward a greater brand name. He plans to start the Sour Sally brand with fro-yo, and expand beyond that. Within a short span of two years, the highly ambitious individual has racked up an impressive repertoire for Sour Sally. Not only is there official Sour Sally merchandise, Sour Sally has also collaborated with movies and even offers professional catering services for weddings and events in Indonesia.
FORAY INTO SINGAPORE
Jocelyn Tan, 27, fell in love with the Sour Sally character and decided to bring Sour Sally to Singapore. It took almost two years principally because of the location. Tan knew what she wanted—a high profile location with lots of human traffic. She wanted Wisma Atria, and second best was not an option.
The wait for a suitable location proved to be arduous. There were times when Tan wanted to give up. She credits God and the sermons that the pastors preached every week, which spoke to her fears and her needs and encouraged her not to give up on her dream.
“Having God in my life has made me a stronger person,” she said, “I’m not a naturally strong person, but I know that my God is in control! I keep the sermon outlines in my Blackberry and read them to remind myself of the promises of God,” she said.
Tan is grateful to all the friends who have been supporting her all this while. In particular, she thanks her best friend, Brian Ho, 28, entrepreneur, for supporting her from the start. She also thanks Remus Tan from iDesign, who she says did a spectacular job of renovating the place.
 |
| CN PHOTOS: Michael Chan |
Within minutes of Sour Sally’s first day of business, its first customers Albert Djajabadi, 24, student, and Pinky Betanie, 18, student, wander in. Betanie enthused, “I’m really excited to see Sour Sally come to Singapore! I’m going to tell all my friends about this place.”
Interestingly, the first time Djajabadi is trying Sour Sally is in Singapore. “I’ll definitely come again and try out the other flavors!” he said. Belinda Lee, sales manager, said, “I heard about the queues for Sour Sally from my Indonesian friends. I work around the area and when I went past it, I decided to try it out.”
Sour Sally uses only U.S.A. premium yogurt and features only high quality natural ingredients. Sour Sally flavors include the original flavor, Pinkilicious, Melonmint, Green Tea and the popular Sally’s Candy, a combination of Pinkilicious and Melonmint. Additionally, there are over 20 exciting toppings to choose from.
Fans of the adorable Sour Sally icon can purchase Sour Sally merchandise at the store itself. Limited edition Sour Sally merchandise available in Singapore include ez-link stickers, tote bags, handphone stands and pouches, iPhone skins and plastic folders for a start, with more merchandise to come over time.
Sour Sally
435 Orchard Road
#B1-47 Wisma Atria
www.hellosoursally.com
