Corporate Social Responsibility, the concept of companies doing well and doing good at the same time, is translated from mere theory into sustainable action with CityCare’s CSR Movement ’10—Community Project Series.
CityCare, a not-for-profit organization, held a five-day program to create public awareness on Corporate Social Responsibility values and encourage a culture of embracing CSR in the participating organizations in its CSR Movement ’10—Community Project Series, consisting of a series of six different community projects that spanned over the period between Sep. 18 to 26.
CityCare brought together a total of 90 business professionals from eight different industry sectors to do their part for the needy in the community. These individuals ranged from health care professionals to real estate agencies, golf trainers, makeover artists and photographers.
In the increasingly conscience-focused marketplaces of the 21st century, “giving back to the community” allows employees of corporations to benefit in multiple ways by operating with a perspective broader and longer than their own immediate, short-term profits.
CityCare’s CSR Movement ’10 —Community Project Series was fully sponsored by the companies themselves. Through this movement, more than 140 beneficiaries were impacted.
“The project truly demonstrates the spirit of Singaporeans in that while shaping the economy is important, the less privileged in society have not been forgotten. Corporate citizens all have a part to play in shaping our nation,” said a spokesperson from CityCare.
Since its inception in January 2007, CityCare has partnered 78 schools and collaborated with 54 corporate partners to serve 7,435 beneficiaries.
For more information on CityCare, log on to www.citycare.org.sg.
Learning Adventure
Confidence-building Training for Youth-at-risk
Sponsored by Body Inc., this event involved 30 volunteers and 30 beneficiaries where participants scaled the heights on high-element obstacle courses, an exercise that built their confidence as they overcame their fear of heights.
A Ride to Remember
Outing on Singapore River Cruise with Needy Elderly
Staff from DTZ Debenham Tie Leung (SEA) Pte Ltd and CityCare organized a 45-minute Singapore river cruise for 20 elderly folks, the oldest beneficiary being a 95-year old grandmother. This idyllic cruise was followed by a sumptuous Teochew porridge lunch buffet complete with special gifts.
Picture Perfect
Professional Makeover & Photo Shoot for Low Income Families
Sponsored by Brew Studio, the session involved 24 beneficiaries. For many of the families, it was their very first time taking their family portraits. The entire event allowed for the families to experience a unique sense of bonding with one another.
Golf for All
Golf Clinic for Disadvantaged Children
Sponsored by KinderGolf, 30 children from Fei Yue Student Care were trained in the tactics of winning at golf. They were also taught the basics such as the correct techniques of holding a club and making a swing. This professional workshop, which normally costs more than S$40 per person and has been conducted for the Bill Madonna Golf Academy, HSBC, Tan Tock Seng Hospital, was provided free for these aspiring “Tiger Woods.”
Body Matters
Free Health and Dental Checks for Low Income Families
Sponsored by Abbott Laboratories, volunteers who were trained professionals and dentists conducted free health checks and dental checks for 34 members of low-income families.
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| PHOTOS COURTESY OF CITYCARE |
Revitalize
Home Makeover for a Low Income Family
A home in Lorong Lew Lian experienced a full revamp as staff of Villa Investments completed a home makeover for the low-income family which was being assisted by the Serangoon Moral Family Service Centre. The home was given a fresh coat of paint; spoilt utilities and kitchen appliances were repaired and home furniture such as sofas, beds and mattresses were replaced with entirely new sets. They also provided a study table for the couple’s 9-year-old boy who has learning disabilities.
Through this movement, CityCare has thus allowed for more synergistic collaboration of business enterprises, community groups and individuals. This movement has effectively played its part to bring about transformation in our local community.
